The Northern Premium: Decoding Amazon's Cross-Border Pricing Tactics During Major Sale Events
When Amazon's marquee sale events arrive, Canadian shoppers are frequently presented with discounts that, on closer inspection, do not survive comparison with what American consumers are offered. Through a combination of currency conversion manipulation, pre-sale price inflation, and algorithmically adjusted regional pricing, Amazon extracts a consistent premium from Canadian households—even as it markets the same events as universal celebrations of savings. There are better options, and they ar